Madda Fella is Caribbean slang used to express surprise or astonishment. It’s that moment when a trophy fish bites so hard that you fall out of the boat. It’s that instant when your seaplane hits the water and you’re suddenly floating on endless blue. Madda Fella is all about the unpredictable excitement of Key West adventure, and the namesake and inspiration of our brand.

When we are there, in the sun…in this gorgeous slice of the world, we change. Our focus is on living life…our life…not what someone else expects or wants us to be. That there is a moment when, deep in your soul you realize…I owe it to myself to do something remarkable with my life…to make a difference.

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